Because the Anti-Kickback Statute is so broad in what it proscribes, healthcare organizations, conducting what would be normal marketing activities in other industries, have run afoul of the Statute on numerous occasions. The Statute and the regulations only tell part of the story. This program will review not only the Statute and its safe harbors but will provide an in-depth overview of OIG guidance and advisory opinions dealing with marketing activities, as well as a review of case law regarding marketing behavior.
This program will discuss the Federal Anti-Kickback Statute, what it prohibits, its penalties, its scope, and its exceptions. It will also discuss how the Medicare and Medicaid Patient and Program Protection Act of 1987 changed the Act and how it is administered. It will also discuss how the 1987 Act added protections for entities covered by the AKS.
The program will also review guidance from the Department of Health and Human Services Office of the Inspector General as well as case law interpreting the AKS. In addition, we will also provide recommendations regarding how organizations should conduct marketing activities.
If your organization, be it a hospital, physician practice, DME provider, or any other provider offering healthcare services or supplies, engages in marketing its product or services, care must be taken to ensure that the organization does not run afoul of the Anti-Kickback Statute. This program will review not only the Statute itself, and the safe harbors, but will also critique the case law, OIG advisory opinions, and OIG compliance guidance to help you understand what you can and cannot do with engaging in healthcare marketing.
When you finish this program, you should have a good understanding of what you can and cannot do about marketing activities. The penalties for not conducting a marketing program correctly can be severe, including exclusion, civil monetary penalties, and even criminal prosecution.
If your organization, be it a hospital, physician practice, DME provider, or any other provider offering healthcare services or supplies, engages in marketing its product or services, care must be taken to ensure that the organization does not run afoul of the Anti-Kickback Statute. This program will review not only the Statute itself, and the safe harbors, but will also critique the case law, OIG advisory opinions, and OIG compliance guidance to help you understand what you can and cannot do with engaging in healthcare marketing.
When you finish this program, you should have a good understanding of what you can and cannot do about marketing activities. The penalties for not conducting a marketing program correctly can be severe, including exclusion, civil monetary penalties, and even criminal prosecution.
William Mack Copeland
William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC, where he is president and CEO. He is also president of Executive & Managerial Development Group, a consulting entity providing compliance and other fraud and abuse related services. A graduate of Northern Kentucky University Salmon P. Chase College of Law, Bill is a frequent author and speaker on health law topics. He is a member of the American Health Lawyers Association, American, Ohio and Cincinnati Bar Associations. A former hospital chief executive officer, he is a life fellow in the …
Ultimate Persuasion Strategies! - Secret Influence Tools & …
Using High-Performance Coaching for Managers to Address Per…
Is Your Culture Working For or Against Your Success? If You…
OSHA Requirements for Supervisors, Project Leaders & HR - W…
Excel - 10 Key Worksheet Functions to Skyrocket Your Produc…
Utilizing HR Metrics to Illustrate & Improve Human Resource…
Transform Data into Insights: A Beginners Guide to Excel Pi…
The Human Element of Leadership in the Hybrid Work Experien…
Red flags that can render your OSHA Safety Program Complete…
Project Management for administrative professionals
How to Navigate Political Speech in the Workplace
What If Analysis Tools in Excel: Goal Seek, Solver, and Dat…
3-Hour Virtual Seminar on Chat GPT for Project Management i…
Mastering Year-End Payroll and Tax Compliance for 2024
How to Prepare For and Host a FDA Inspection and Respond to…
Eliminate Harmful And Unproductive Drama In The Workplace
The Anti-Kickback Statute: Enforcement and Recent Updates
5 Key Components of Good Manufacturing Practices to obtain …
FDA Technology Modernization Action Plan (TMAP) and Impact …
Excel - Pivot Tables - The Key To Modern Data Analysis and …
Team Synergy: How to Harness Collective Intelligence to Max…
Managing Toxic & Other Employees Who Have Attitude Issues
Successful Strategies for FDA Expedited Pathways for Your D…
The Power Of Trust In The Workplace- Improving Your Career …
Navigating 2025 Employment Laws: What Every Employer Needs …
Protect Your Company With The End of the Year HR Checklist
So, You’re Now the “Boss”: Essential Skills to Succeed as a…
Onboarding is NOT Orientation - How to Improve the New Empl…
Do's and Don'ts of Giving Effective Feedback for Performanc…
Construction Lending And Real Credit Administration: Evalua…
2-Hour Virtual Seminar on the 6 Most Common Problems in FDA…
Improving Employee Engagement & Retention Through Stay Inte…
Building GMP Excellence: A Guide to Implementing Compliant …
4-Hour Virtual Seminar on Transformational Leadership - The…
The Business Case for LGBTQIA+ Inclusion in the Workplace: …
Thriving Solo: Efficient Strategies for the Lone HR Profes…
Use the power of AI to turbocharge your MS Excel
A New I-9 Form Has Been Launched for 2024! Learn Why It Was…
From Challenges to Compliance: Understanding Dietary Supple…
Understanding cognitive load in medical device design
GAMP®5, 2nd Edition and Alignment with FDAs Draft Guidance …